The New Paper
Va-Va-Vroom
14 October 2009

THIS car show is much more than a flesh parade of sexy race queens.
The inaugural Asia AutoSalon – a four-day automotive trade and exhibition event at Singapore Expo over the weekend – is indicative of how Singapore’s motorsport industry has progressed in recent years.
With the hosting of the inaugural Formula One night race last year – the SingTel Singapore Grand Prix – and the upcoming Changi Motorsports Hub, the interest in the local automotive market has heightened over the last two years.
Instead of local distributors or agents, the Asia AutoSalon featured more than 70 regional factories and manufacturers from major markets in Asia-Pacific such as Australia, Japan, Taiwan, China and Malaysia.
The exhibition, which cost about $1 million to organise, attracted about 78,000 visitors, who were treated to competitive factory prices and first-hand expertise of imported car tuning products and services.
‘Asia AutoSalon provides opportunities for overseas race drivers or teams to promote their branding to the region,’ Koh Aik Leong, the managing director of MPT Motor Trading – the organisers of Asia AutoSalon – told The New Paper.
‘Also, the direct presence of manufacturers in Singapore opens up the possibility of potential sponsorships for our local motorsport industry.
‘We chose Singapore as the venue because it is geographically well-located in the Asia-Pacific region and hence serves as a one-stop platform for businesses to gain access to other parts of the region.
‘As more people become interested in car tuning, local businesses will benefit. This is where Asia AutoSalon can help by establishing a local presence from overseas manufacturers directly.’
Some of these manufacturers have identified Singapore as a key market for international expansion.
Liberty Walk Co. Ltd is one of them.
The Japanese company, which specialises in Lamborghini parts and accessories under its house brand LB Performance, is keen to set up branch offices in Singapore instead of appointing a local representative.

Excellent place
‘We specialise in Lamborghini parts and accessories under our house brand LB Performance,’ said Naoyasu Kato, president of Liberty Walk.
‘I participated in Asia AutoSalon because Singapore is an excellent place to create awareness for my LB Performance brand,’ Naoyasu Kato, president of Liberty Walk, told The New Paper.
‘I can promote my products to not just one country, but also many countries across the region.’
The first-time participation of the regional manufacturers shows their confidence in the potential of the motorsport industry in Singapore.
Desmond Soh, director of local garage ST Powered Pte Ltd, feels that events such as Asia AutoSalon, which will return in 2011, will complement the Changi Motorsports Hub when it opens in the same year.
‘When the Changi Motorsports Hub opens in 2011, workshops like mine can take our cars there to test instead of going all the way to Malaysia,’ said Soh.
‘I believe this convenience will attract a lot more auto-tuning enthusiasts so events such as Asia AutoSalon are essential.’
Besides the exhibition, the organisers also entertained the crowds by inviting professional drift drivers from Japan, Australia and Malaysia, as well as a group of local drift drivers from local drift forum Drift Garage, to give daily drifting demonstrations.

Oh yes, there were race queens hailing from Japan and China too, who staged performances for the crowds.
Overall, the inaugural Asia AutoSalon was a huge hit with local motoring fans, who posted glowing reviews on Internet forums.
One fan said: ‘Went down with my friends today, it is a good show! Lots of discounts and booths from Chinese and Taiwanese brands.
‘I thought the drifters were good as well, much more entertaining than usual.’
Bernie Leung, a 23-year-old undergraduate, is looking forward to the next Asia AutoSalon in two years’ time.
He said: ‘The prices of the products were about 30 per cent cheaper than those sold in Singapore.
‘But this show came hot on the heels of the Super Imports Night, which features local distributors and agents, so people may not be able to tell the difference.
‘The Asia AutoSalon is really value for money and I’m sure there will be more real car enthusiasts who will go to the show in two years’ time.’
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A REGULAR SIDESHOW
THIS IS not the first time that drifting demonstrations featured at a local car show in Singapore.
But the fact that it is becoming a regular sideshow at car shows is a shot in the arm for the local drifting scene.
Local drift drivers from local drift forum Drift Garage Singapore – entrepreneur Jason Tan, 33, IT specialist Vincent Ng, 30, student Reg Teo, 25, and engineer Gene Ong, 31 – were invited to perform drifting displays at last weekend’s Asia AutoSalon.
It was a rare opportunity to raise awareness of formula drifting in Singapore.
‘We are very glad that Asia AutoSalon has given us a chance to showcase and promote our club,’ said business manager Marcus Loon, 37, who is the moderator of the forum.

Inspire
Established in 2006 with just three members, Drift Garage Singapore has more than 400 registered members today.
Made up of amateur drifters and drift enthusiasts, Drift Garage Singapore hopes to inspire more enthusiasts to join them.
Loon said: ‘We are a group of like-minded people with the same passion.
‘Within the club, there are lecturers, teachers, dentists, engineers and all sorts of other professions.
‘We hope to locate more drift fans and create more awareness for the club by participating in events such as Asia AutoSalon.’
The club organises regular drift sessions, where members drive up to Malaysia to practise and exchange tips on drift techniques.
‘Someday, we hope to have a proper drift track here in Singapore so that we can promote drifting to the masses,’ said Loon.
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Cute attraction

THE CUTE LamborMini All-Terrain-Vehicle (ATV) from Japanese tuning company Liberty Walk Co. Ltd made its debut at the 2009 Tokyo Auto Salon this year.
The 4×4 buggy made its first public appearance out of Japan at the Asia AutoSalon last weekend.
Ten units have been sold in Japan since it went on sale in April. The LamborMini cannot be driven on public roads but you can always keep it at home.
In Singapore, orders have to be placed through local distributor ST Powered Pte Ltd. It costs $29,980 (excluding shipping ) and another $6,600 for an in-built audio system.
SPECIFICATIONS:
Length: 2,470mm
Weight: 187kg
Height: 1,050mm
50cc 2-stroke engine
Front: Double wishbone suspension lowdown coilover
Rear: Long swing arm mono suspension lowdown coilover
Tyres: 215/35 ZR 18 (front), 225/35 ZR18 (rear)
Body colours available: Green, black, red, white, yellow, blue
Various Lamborghini parts like LB Performance ver. 1 style wing and LB 640 style taillight airbrush paint
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This story was first published in The New Paper.